The essential detail
that shifts something.
YOU ALREADY HAVE THE MOST IMPORTANT THING:
A clear idea and a message.
But turning it into something visual that feels authentic and can be seen and felt by others? That seems impossible.
The friction and frustration this creates can even have you questioning your whole plan.
Don´t do that. I am here to help you.
What if I told you there is so much potential with the resources that you already have?
EVEN SMALL CHANGES CAN HAVE A BIG IMPACT, WHEN YOU KNOW
WHAT TO CHANGE.
My craft and passion is designing and composing spaces, digital and physical, that shift how we feel, and how your audience feels about you. Because ultimately that´s what you want, isn´t it? To move people.
“You take such beautiful photos of everything. Whether it’s a flower, a cup, or anything at all, you have a gift for capturing images with a very distinct atmosphere.”
- Elin
WHAT I OFFER
PHYSICAL CONCEPTS
Re-designing an existing space with minimal resources.
re:design | re:use | re:invent
ARCHITECTURE SERVICES
Small projects / renovation
(drawing package)
Plan layout alternatives
Freelance
DIGITAL CONCEPTS
Homepage glow-up , Newsletter set-up
Brandmanual, Design templates
Visual storytelling like presentations, diagrams
WHAT I OFFER
PHYSICAL CONCEPTS
Re-designing an existing space with minimal resources.
re:design | re:use | re:invent
ARCHITECTURE SERVICES
Small projects / renovation
(drawing package)
Plan layout alternatives
Freelance
DIGITAL CONCEPTS
Homepage glow-up , Newsletter set-up
Brandmanual, Design templates
Visual storytelling like presentations, diagrams
ABOUT ME
I’m Farina, an architect and project leader, artist and designer. My passion is shaping spaces and visuals that shift how we feel, about ourselves, others and our physical surroundings.
I’ve spent the last 15 years developing concepts through drawings, collages, models and presentations, and creating has always been how I find focus. Rearranging spaces, building structures, working with colour, light and images. Always with the same goal: translating ideas into something tangible.
Today, this is how I approach every project.
Photography by Kristianne Marøy
“You find gold in anything.”
- Toril
MY WORK PROCESS
I find calmness in creating balanced compositions. Because compositions can shift something in us. They inspire or trigger emotions. They connect us to dreams, or remind us of feelings we once forgot. They can mirror where we are in an exact moment, without using a single word.
I bring this way of working into all my projects. My mission is to capture the essence of what you want to express through sensory and visual stimulation combined with a structured organisation.
Whether it’s re:designing a room, structuring a website, or developing a visual direction, I look for compositions that feel clear, balanced, and intuitive to navigate, based on your unique identity.
Small shifts can change how something is experienced and how it feels.
REARRANGING, REUSING, RETHINKING.
I work with what already exists.
Most changes don’t require something new, just a different way of seeing what’s already there.
Light, materials and objects can take on new meaning when they are repositioned.
It’s not about starting from scratch, but finding back to the essence and stripping away unnecessary noise.
This approach is both intuitive and resource-conscious.
A shift doesn’t have to be expensive or big to be impactful.
Photography by Kristianne Marøy
HOW TO WORK WITH ME
We start with what already exists.
Step 1)
Reach out for a 30-minute, non-binding conversation.
We talk about what feels off, what you want to shift, and how much time you want to invest.
Step 2)
I summarise our conversation and suggest a way forward, including a first price estimate. If it feels right, we continue with a structured process, tailored to your needs and timeframe.
Step 3)
I identify where small shifts can create a different experience and develop a clear direction.
